Recently we had the opportunity to speak with Annabel Graham, the artist behind the Doctor Who themed jewellery shop Wearable Whovian Jewellery. We spoke with her about her creations, the effect the internet and social media have had on jewellery making and distribution, and tips that she has for new designers and crafters.
Starving Artist: Why did you choose Doctor Who as the subject for your jewellery?
Annabel: In 2007 I was inspired by a Doctor Who Confidential. I actually want to work in the behind the scenes industry of TV/Film, but getting there with two kiddies under 3 years old in tow was daunting. Focusing on my jewellery abilities, it became a tangible way to be part of that production buzz and develop my skills as an artist. I'm still working towards my goal, and having fun designing and making themed jewellery. I chose Doctor Who because of the passion for the show and the uber, ultimate goal to work on it one day.
Starving Artist: What kind of response has your work gotten from fellow Whovians?
Annabel: It's been quite amazing. I am increasingly humbled by their support – having fans is a bit mind-blowing at times.
Starving Artist: How do you feel that the internet and social media sites have helped jewellery makers to reach customers?
Annabel: Starting out, advertising is a huge cost and the risk is it wont work. Social media has been by far the best way to advertise. Banner exchanges, editorials, and word of mouth. Public forums offer that personal interaction, the face to face customer service for an online sales platform. It's an exponential thing, and it's just going to get bigger and more integrated into everyday. As artists we have to embrace the media, even if it scares us just a bit.
Starving Artist: What tips would you give to someone who is new to jewellery making?
Annabel: Start small, but just do it. Develop drawing skills and keep your hands busy. Your ideas are no less important than those people who you admire. Find a sales platform that works for you and stick with it. Spreading out over many sites is counter productive. Dot com websites are cheaper than you think. Copyright is so important. I cannot stress enough that to make inspired-by works it is necessary to find out 'what you can make'. Research what is actually public and don't be afraid to ask for permissions.
A huge thanks goes out to Annabel Graham from Wearable Whovian Jewellery for sharing her time and thoughts with us for this interview. To view her jewellery or find out more about the Wearable Whovian shop please visit their website at http://www.whovianjewellery.com/
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